Case Study: Airport Terminal Services lowers hiring costs and boosts applicants with Drive Social Media

Airport Terminal Services saves nearly $10,000 in 6 months with Drive Social Media

The customer, Airport Terminal Services (ATS), a large aviation services company, wanted to lower its cost per hire below $220 and build a larger pipeline of qualified job applicants. To address this, they partnered with the vendor Drive Social Media.

Drive Social Media implemented a strategy using Facebook Dynamic Creative and Lead Generation ad campaigns. This approach promoted the employee benefits of ATS and efficiently captured candidate leads. As a result, Drive Social Media helped ATS save nearly $10,000 in hiring costs within six months, decreased cost per applicant by 316%, and generated over 2,550 applicants.

Airport Terminal Services