Case Study: Zenos Cars creates a lightweight, intelligent sports car with Drive Design

Zenos Cars builds a £25,000 performance car with Drive Design

Zenos Cars, a startup automotive manufacturer, approached Drive Design with the challenge of creating a new British sports car brand. Their goal was to design a thrilling, mid-engined, track-focused performance car built around a recycled carbon fibre monocoque, all while achieving an ambitious target price point of £25,000.

Drive Design developed a styling solution that balanced the brand's values of thrill and intelligence with affordability. They highlighted the innovative recycled carbon composite material in the design and broke up the body panels to minimize visible gaps, which simplified production and promised lower customer repair costs. This material choice also eliminated the need for painting, a key factor in helping Zenos Cars achieve their target production costs.

Zenos Cars