Case Study: TATA Motors enhances UK car design studio delivery with Drive Design

TATA Motors launches PIXEL concept car feature with Drive Design in one studio production

Drive Design provided support to TATA Motors following the inception of their UK car design studio. The initial challenge was to supply critical on-site 3D modelling support to TATA's newly formed design team.

As the relationship grew, Drive Design's solution expanded to include supporting TATA's fast-paced projects from their own studio. The scope of work widened significantly to include the filming and production of a multi-faceted launch feature for the PIXEL concept car, which combined CGI, live action, and green screen studio filming. This film was presented as a multiscreen backdrop for the car's reveal at the Geneva Motor Show.

TATA Motors