Case Study: Trico builds consumer brand awareness with Drive Creative Agency

Trico boosts perceived product value with Drive Creative Agency

Drive Creative Agency was engaged by Trico, the world's largest manufacturer of windshield wiper blades. Trico's challenge was a lack of brand recognition among everyday drivers, as it had historically sold primarily to car manufacturers (OEMs). To drive sales in retail outlets, they needed to build consumer brand awareness and stand out against competitors who had already succeeded in this space.

The solution from Drive Creative Agency was an emotional storytelling campaign titled "Never Miss A Moment," which focused on the meaningful moments that happen in a car. This platform was developed and refined through consumer testing and was executed across multiple digital marketing channels. Drive Creative Agency measured an increase in the perceived value of Trico products, successfully positioning the brand as both premium and modern for consumers.

Trico