Case Study: TourAdvantage drives more revenue with Drip

TourAdvantage helps experience providers fight back against online travel agencies white-labeling their brands

TourAdvantage, a service for tour operators and experience providers, helps businesses fight back against having their brands white-labeled by online travel agencies (OTAs). These OTAs were taking a large share of revenue and withholding customer email addresses, preventing direct relationships. TourAdvantage was built to help these providers grow using automated email marketing and turned to the Drip platform for a solution.

By implementing Drip, TourAdvantage created a full-service solution that integrates with booking and waiver systems to capture email addresses. This allowed their clients to run automated email workflows for upselling and customer retention in the critical period between booking and the tour date. The results for clients using Drip include a 39% average open rate, a 9% click-through rate (400% above the industry average), and a 1.89% conversion rate (950% higher), enabling them to reclaim the customer journey and drive significant revenue.

TourAdvantage

Lesli Peterson

Founder