Case Study: The Spice House achieves 40% revenue growth and personalized online customer experiences with Drip ECRM

The Spice House Brings Memorable Customer Experiences Online with Drip ECRM

The Spice House, a specialty spice retailer selling 400+ products online and in stores since 1957, faced stalled ecommerce growth despite building a 100K email list with a traditional ESP. Limited segmentation, no triggered or staggered sends, and no automation forced the team to email their entire list at once, creating impersonal experiences and massive order spikes that broke fulfillment. To solve this, The Spice House implemented Drip’s ecommerce CRM (ECRM).

Using Drip, The Spice House centralized customer data and launched segmentation, personalization, automated workflows, and Facebook integrations with clear revenue dashboards. In just 10 months with Drip they grew their email list and revenue by more than 40%, saw a 90% year‑over‑year sales lift in Feb., sent over a million emails per month (driving $400,000 in four months), earned $93,500 over a President’s Day weekend, and recorded 20,000+ conversions from a welcome email.

The Spice House

Charlie Mayer

Chief Executive Officer