Case Study: Mimi Green boosts repeat purchases and workflow revenue with Drip

Switching from Klaviyo, good design, templates & workflows drew Mimi Green to Drip

Mimi Green, a handmade pet collar brand on WooCommerce, was looking for an email marketing platform that was easier for their small team to use and better suited to their design-forward, creative workflow. After using Klaviyo and Jilt, they wanted a tool that made it simple for everyone on the team, from the owner to the web designer and marketers, to build and manage campaigns without extra friction.

Drip provided Mimi Green with a visual email builder, design-forward templates, segmentation, split testing, and automated workflows that helped the team create more engaging campaigns and tell their brand story more effectively. With Drip, Mimi Green reported a 59% repeat purchase rate, a 73% increase in workflow-attributed revenue in under a year, and 29% of revenue attributed to Drip in their first year, along with strong sign-up form performance and month-over-month attributed revenue growth.

Mimi Green

Amanda Jackson-Miller

Owner-Founder