Case Study: Spring Copenhagen increases AOV by 32.24% with Drip

Spring Copenhagen increased their AOV by 32.24%

Spring Copenhagen, a Danish gift and novelty brand selling in 11 countries, needed a more powerful and cost-effective email marketing platform than Mailchimp to support its ecommerce growth. The team wanted an intuitive interface, strong analytics, and an effective email builder to manage newsletters and automated marketing across their online and physical retail channels.

Drip provided a seamless migration of Spring Copenhagen’s lists and existing flows from Mailchimp, along with responsive support and a user-friendly visual email builder. With Drip, Spring Copenhagen increased newsletter AOV from 343 DKK to 454 DKK, a 32.24% lift, and boosted newsletter CTR by 96%; their workflows also performed strongly with a 4.57% conversion rate and 680 DKK AOV, well above the webshop average.

Spring Copenhagen

Martin Råe

Copywriter and Online Editor