Case Study: The Kewl Shop achieves a 22% revenue boost in 12 months with Drip

See a 22% Boost in Your Shopify Store's Monthly Revenue with This Email Marketing Strategy

The Kewl Shop, an online retailer of dresses, shoes, and leggings led by CEO Charles Fitzgerald, faced fierce competition in women's fashion and a tight budget for testing. To grow profitably and cheaply acquire customers, they partnered with Drip and used Drip’s ecommerce email marketing (Drip ECRM) to focus on retention and automated lifecycle marketing.

With Drip, The Kewl Shop deployed three automated strategies: a 50+‑email weekly series for existing customers, behavioral segmentation that tags buyers as “Discount” or “Full Price” to protect margins, and product‑page abandonment workflows triggered by Drip’s JavaScript snippet. The result was a 22% increase in Shopify revenue over 12 months, a $34 value per email subscriber and a 5% lead‑to‑sale conversion rate — all achieved with minimal ongoing manual effort.

The Kewl Shop

Charles Fitzgerald

Chief Executive Officer