Case Study: Resin Obsession achieves 27% more revenue with Drip

Resin Obsession Pulls in 27% More Revenue Since Switching from Mailchimp

Resin Obsession is an ecommerce store run by Katherine that sells resin jewelry, tools, and supplies. After using Constant Contact and Mailchimp, she found those ESPs couldn’t track customer behavior or deliver personalized, non‑linear journeys, so she switched to Drip’s ECRM to get ecommerce‑focused segmentation and automation.

Drip implemented automated visual workflows, behavioral triggers (like purchases, product views, and content engagement), and integrations with Shopify and social channels so Katherine could tag and target niche audiences. Those capabilities let her send highly relevant campaigns (one sample‑offer email saw nearly 50% opens) and, since switching from Mailchimp to Drip 8 months ago, Resin Obsession has achieved a 27% increase in revenue.

Resin Obsession

Katherine Swift

Founder