Case Study: Mythologie Candles achieves 60-80% of revenue through email marketing with Drip

Mythologie Candles consistently drives 60-80% of their revenue through Drip

Mythologie Candles, a custom candle brand on Shopify, needed a way to connect with customers in a highly personalized way while launching and growing quickly. Using Drip for email marketing from day one, the team wanted a simple platform that could support segmentation, customer engagement, and efficient workflows without slowing down momentum.

Drip helped Mythologie Candles build deep segmentation with tools like a scent quiz, trigger links, and VIP opt-ins, enabling highly targeted campaigns and repeat-purchase nurturing. As a result, email marketing consistently drives 60–80% of revenue, repeat purchasers account for 80% of total revenue, VIP emails generate 27% of revenue, and the brand reached over $1M in sales in its first nine months.

Mythologie Candles

Steven Harnett

Chief Operating Officer