Case Study: Liz Kohler Brown boosts lead generation and trial signups with Drip

Liz Kohler Brown Improves Lead Generation and Trial Signups with Drip + Uscreen

Liz Kohler Brown, a content and education creator selling classes and resources through a Studio Membership on Uscreen, needed a better way to manage member communication and audience segmentation. Before Drip, the team relied on Flodesk plus Zapier connections to Kajabi, which caused unreliable email delivery and made it hard to know whether members and non-members were being emailed correctly.

By integrating Drip with Uscreen, Liz Kohler Brown’s team gained seamless data syncing, more precise segmentation, and automated workflows for members, non-members, and trial users. Drip helped drive stronger lead generation and trial sign-ups, including a 50% trial conversion rate, 45% lead magnet conversion rate, and 25% of total store revenue attributed to Drip, with email marketing accounting for 60–80% of total revenue.

Liz Kohler Brown

Sarah Drey

Online Business Manager