Case Study: Strengtheory (strength‑training blog) achieves higher engagement and conversions with Drip's adaptive email funnels

How Strengtheory Engineered a “Smart” Email Sequence That Learns and Adapts to Readers’ Interests

Strengtheory, a blog that delivers evidence-based strength training advice, faced the challenge of matching different types of readers with the right content and warming prospects up before pitching products. To solve this without breaking the budget, Strengtheory adopted Drip as its email platform for advanced, affordable automation (Trigger Links, lead scoring, and conditional content).

Using Drip, Strengtheory built “smart” email sequences that tag subscribers by interest (e.g., “Interested in Squat”), route them into topic-specific funnels, and only deliver sales pitches after contacts reach a set lead score. The result: about 4–5% of blog visitors convert to email subscribers, with low unsubscribe rates, high open rates and healthy conversions into products and seminars—outcomes enabled by Drip’s tagging, scoring, and automation features.

Strengtheory