Drip
20 Case Studies
A Drip Case Study
SamCart, a checkout-page software company, faced a high-stakes product launch and needed a marketing automation platform that was both powerful and easy to use. Weeks before their launch they moved from HubSpot to Drip, adopting Drip’s marketing automation platform to handle segmentation and daily broadcasts without needing extra consultants or developer time.
Using Drip for automation and segmentation (with Center/Wistia tagging feeding viewer data into Drip), SamCart automated a three-video pre-launch funnel, excluded viewers from redundant broadcasts, sent teasers to highly engaged users, and pruned inactive subscribers to protect deliverability. The Drip-powered strategy helped convert a list of 25,000 opt-ins into over 3,000 customers and produced a seven‑figure launch while simplifying the team’s workflow.
Brian Moran
Co-Founder