Drip
20 Case Studies
Case Study: WP BackItUp achieves 5x revenue growth with Drip
A Drip Case Study
How Drip Helped A Single Founder Grow His WordPress Plugin Revenue by 5x
WP BackItUp, a WordPress backup plugin owned by Chris Simmons, needed a scalable way to drive more user reviews and improve annual license renewals to compete in the crowded WordPress Plugin Directory. As a single founder with limited time, Chris turned to Drip’s email automation to add a personal touch to outreach and to convert free (lite) users into premium customers while encouraging renewals.
Using Drip, Chris built automated onboarding campaigns that routed replies to a virtual assistant for personalized follow-up and review requests, and implemented a declining-discount renewal sequence via Drip’s API (integrated with Easy Digital Downloads). The combined automation and human touch produced dramatic results: reviews surged (near-universal when asked after positive replies), renewals increased by more than 100%, and overall plugin revenue grew 5x—while the Lite campaign alone now covers the cost of Drip.
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WP BackItUp
Chris Simmons
Software Developer