Case Study: Bite Squad achieves 2x open rates, 3x CTR and +8% customer LTV with Drip

Bite Squad stokes customer loyalty by getting to know every customer

Bite Squad, a fast-growing food delivery company in 40+ U.S. markets, needed a way to stand out and win long-term customers, so they launched the Bite Club loyalty program. Facing a crowded market and low platform-switching rates, Bite Squad turned to Drip for a scalable, ecommerce-focused CRM and marketing automation solution to power segmentation, personalization, and automated loyalty messaging.

Using Drip, Bite Squad tagged and segmented customers by order history, location, and badge progress, built automated workflows and tracking, and integrated emails with Facebook, landing pages, and direct mail. The Drip-powered program doubled average email open rates, tripled click-through rates, increased customer lifetime value by 8%, and saved about 12 hours weekly (≈48 hours/month), while dramatically reducing manual work and unsubscribe rates.

Bite Squad

Craig Key

Chief Marketing Officer