Case Study: UrbanStems boosts Valentine’s Day wine attachment with DRINKS

UrbanStems boosts wine attachment rate 62% with DRINKS

UrbanStems, a floral gifting brand, faced the challenge of elevating its customer experience for major holidays like Valentine's Day by incorporating wine, a natural complement to flowers. This initiative introduced significant logistical complexity and regulatory hurdles. To simplify this process and deliver a seamless gifting option, UrbanStems partnered with the vendor DRINKS, leveraging their DaaS integration and licensed network.

DRINKS implemented a solution that integrated wine as a natural add-on within UrbanStems' existing checkout flow, removing friction for the customer. The partnership provided strategic support, including regulatory guidance, and enabled nationwide shipping. The results were significant, with DRINKS helping UrbanStems achieve a 62% higher wine attachment rate compared to other add-ons and a projected 45% lift in alcohol sales for Valentine's Day.

UrbanStems