Case Study: Misfits Market achieves sustainable DTC wine growth with DRINKS

Misfits Market sells 100k+ bottles with DRINKS

Misfits Market, an eCommerce retailer with an eco-focused mission, wanted to expand its product offerings by introducing sustainable and organic wines, a category new to its business. They partnered with DRINKS to leverage their product sourcing and DaaS API integration services to overcome this challenge and align the new category with their brand.

DRINKS implemented a solution that included a custom project sourcing charter for sustainable wines and a seamless API integration for checkout and logistics. This allowed Misfits Market to launch a successful wine program, resulting in the sale of over 100,000 bottles in its first year and a 15.4% year-over-year growth in average order value, providing additional revenue and margin growth to their total business.

Misfits Market