Case Study: Instacart achieves wider wine delivery reach and higher repeat purchases with DRINKS

Instacart boosts AOV 34% with DRINKS

Instacart faced a challenge in serving customers who wanted alcohol delivery in numerous states and areas where its same-day courier network was unavailable due to complex alcohol regulations. Partnering with DRINKS and its DRINKS Anywhere service allowed Instacart to bridge this critical gap and unlock the full potential of its customer base in these regions.

DRINKS worked closely with Instacart to develop a product selection that combined its industry knowledge with Instacart's customer data, creating a cohesive brand story. The solution leveraged DRINKS' licensed network to ship to 44 states, serving 96% of the US population. This partnership delivered significant results for Instacart, including a 52% repeat customer rate, a 34% increase in average order value since launch, and a 3x annual purchase frequency.

Instacart