Case Study: Bright Cellars Achieves Faster Compliance and Higher Conversion with DRINKS Assure

Bright Cellars boosts conversion 35% with DRINKS Assure

Bright Cellars, a wine subscription service, was using Shopify for e-commerce but faced significant challenges with manual tax and compliance workarounds for alcohol sales. To solve this, they onboarded with the vendor DRINKS and implemented their DRINKS Assure product to automate these complex regulatory requirements.

By integrating DRINKS Assure with their Shopify store, Bright Cellars automated real-time tax calculations and alcohol compliance. The solution from DRINKS delivered substantial results, including a 35% increase in conversion rate and saving over $7.5k in special taxes and $13.5k in excise taxes monthly, while also reducing their internal workload.

Bright Cellars