Case Study: Avaline saves 5 hours per week with DRINKS Assure

Avaline saves 5 hours/week with DRINKS Assure

Avaline, an organic wine brand founded by Cameron Diaz and Katherine Power, faced operational inefficiencies due to a fragmented vendor ecosystem. They were managing four separate systems for compliance, tax, and order fulfillment, which created blind spots, delayed error detection, and risks to the customer experience. To address these challenges, they turned to the vendor DRINKS and implemented its DRINKS Assure solution.

By using DRINKS Assure, an app integrated with Shopify, Avaline consolidated its tech stack into a single solution. This provided real-time compliance and tax validation during checkout, preventing errors from moving to fulfillment. As a result, DRINKS helped Avaline save five hours per week in customer service time and achieve a 15% reduction in time spent resolving customer issues.

Avaline