Case Study: Volkswagen Ireland increases leads and ROI with Driftrock Facebook Lead Ads

Volkswagen Ireland boosts ROI 45x with Driftrock

Volkswagen Ireland, working with their media agency PHD, faced the challenge of launching a scalable Facebook lead generation campaign across their 35 dealerships. Their key hurdle was efficiently delivering leads to the correct local dealership as quickly as possible. They partnered with the vendor Driftrock to find a solution.

Driftrock implemented its Send to Email and lead routing features to automatically route leads from Facebook Lead Ads to the relevant dealer's inbox in real time. This solution removed manual work and friction from the process. The campaign was a major success, resulting in a 45x increase in ROI and a significant increase in lead volume for Volkswagen Ireland.

Volkswagen Ireland