Case Study: Renault UK achieves a 68% CPL reduction with Driftrock

Renault UK cuts cost per lead by 68% with Driftrock

Renault UK, an automotive brand, was facing high lead costs and a friction-filled user journey in their social media campaigns. Their process of redirecting prospects to an external website to complete forms was causing abandonment. They partnered with the vendor Driftrock to address this challenge.

Driftrock implemented native Meta Lead Ads, which kept users within the Facebook and Instagram environment and used pre-filled forms to drastically reduce completion time. Their solution also included advanced lead validation to ensure quality. This strategic shift delivered a 68% reduction in cost-per-lead and a massive improvement in form completion rates for Renault UK.

Renault UK