Case Study: OMODA & JAECOO achieves 15,000+ qualified leads in 90 days with Driftrock

Omoda & Jaecoo generates 15k leads in 90 days with Driftrock

OMODA & JAECOO, premium automotive brands under Chery, faced the challenge of entering the highly competitive UK market with no existing marketing infrastructure. Despite having a dealer network ready, they urgently needed a system to generate a high volume of quality leads to justify their dealer partnerships. They partnered with Driftrock and its automotive lead generation platform to rapidly deploy comprehensive lead capture and reporting systems.

Driftrock implemented a solution featuring rapid integrations across nine marketing channels, advanced lead validation, and real-time reporting. The results were remarkable: over 15,000 qualified leads were generated in 90 days, while over 2,000 low-quality leads were automatically filtered out. This saved dealers 3,557 hours and £66,601 in costs, enabling OMODA & JAECOO to capture 0.44% market share and achieve one of the most successful automotive brand launches in UK history.

Omoda & Jaecoo