Case Study: MINI boosts service bookings with Driftrock

MINI increases service bookings 2.25x with Driftrock

The automotive brand MINI, along with their media agency HPS, faced the challenge of running personalized, local marketing campaigns for their vast network of retailers. The traditional process of manually setting up hundreds of individual campaigns and lead forms was incredibly time-consuming and resource-intensive. They partnered with the vendor Driftrock to find a solution.

Using Driftrock's Blueprints technology, MINI and HPS were able to store localized retailer data and automatically ingest it into hundreds of ad variations. This allowed them to build countless campaigns in the time it previously took to set up just one. The solution implemented by Driftrock successfully incorporated 350 retailers and resulted in a 2.25x increase in service bookings.

MINI