Case Study: FCA reduces cost per lead with Driftrock

FCA reduces cost per lead by 39.4% with Driftrock

The customer, FCA, and their media agency sought to run personalized, local marketing campaigns for their auto retailers but faced the challenge of the process being highly manual, time-consuming, and prone to error. Vendor Driftrock's Blueprints technology was used to address this.

Driftrock's solution automated the process, storing retailer data to quickly build hundreds of campaign and lead form variations. This implementation for Fiat, Jeep, Abarth, and Alfa Romeo brands resulted in a 39.4% reduction in cost per lead for FCA while also increasing lead volume.

FCA