Case Study: Drover reduces registration and subscription costs with Driftrock

Drover cuts registration costs by 38% with Driftrock

Drover, a flexible car subscription service, sought to decrease their lead acquisition costs from Facebook and use the channel to increase new customer acquisition. They partnered with the vendor Driftrock to address this challenge using its audience and advertising solutions.

Driftrock implemented a solution using its Convert product to test audiences and upload customer data to create custom and lookalike audiences on Facebook. This strategy, combined with dynamic retargeting and new creative guidance, decreased Drover's registration costs by 38% and subscription costs by 26%. Driftrock also helped further decrease Drover's cost-per-lead by an additional 16%.

Drover