Case Study: BYD Spain becomes a Top 10 automotive brand with Driftrock

BYD Spain cuts cost-per-lead by 30% with Driftrock

BYD Spain, the Spanish division of the global automotive manufacturer, faced the challenge of inefficient and fragmented lead generation across multiple advertising platforms. Their manual processes for managing forms on Google, Meta, and TikTok created technical bottlenecks and a lack of unified performance data, hindering their goal to become a top 10 automotive brand. They partnered with vendor Driftrock to implement its automotive marketing platform for streamlined lead capture and CRM integration.

Driftrock provided a solution that automated multi-platform lead capture with validation to remove duplicates, streamlined dealer assignment, and delivered comprehensive analytics through a central dashboard. This resulted in the generation of over 25,000 leads in the first year and a 30% reduction in cost-per-lead. The partnership with Driftrock was instrumental in BYD Spain achieving its goal of becoming a top 10 automotive brand in the market.

BYD Spain