Case Study: BYD France generates 400+ leads in days with Driftrock

BYD France generates 400+ leads in days with Driftrock

BYD France, a leading electric vehicle manufacturer, faced the challenge of converting high foot traffic and genuine interest at a Paris shopping centre event into actionable dealership visits. Their standard approach of using QR codes linked to a main website was ineffective. They partnered with Driftrock to implement a dedicated event lead capture solution to instantly route leads to local dealers and provide a mobile-optimized experience.

Driftrock provided a streamlined, touch-optimized form that captured leads in just three fields. Their solution featured intelligent postcode-based dealer routing, real-time CRM integration, and automated dealer notifications for immediate follow-up. This resulted in BYD France generating over 400 qualified leads in just a few days, achieving clear ROI measurement and a significant improvement in conversion rates.

BYD France