Case Study: MidSouth Electric Co-Op revitalizes its brand and boosts customer engagement with Drifting Creatives

Mid-South Synergy reduces office calls and boosts sign-ups with Drifting Creatives

Mid-South Synergy, an electric cooperative with 80 years of history, sought to revitalize its brand without losing its established equity. They engaged the vendor Drifting Creatives for a comprehensive rebranding initiative.

Drifting Creatives implemented a fresh yet respectful visual identity, a new website, and sub-brands for new services like fiber internet. The solution also included targeted video campaigns to improve customer relations. As a result, the new website reduced calls to the office, a paid social campaign for the fiber service exceeded sign-up goals, and a social video campaign led to fewer negative reviews and more positive customer feedback.

Mid-South Synergy