Case Study: Eagle Metal unifies software and manufacturing branding with Drifting Creatives

Eagle Metal grows with Drifting Creatives after 8 years of branding and marketing support

Eagle Metal, a provider of both connector plate manufacturing and a software suite for component manufacturers, faced the challenge of communicating these two distinct offerings under one brand. The vendor, Drifting Creatives, was engaged to provide comprehensive branding, web, and marketing support to unify their identity and drive growth.

Drifting Creatives repositioned Eagle Metal as a software-first company and developed a new logo, identity, and strategic language. The solution included creating the "TrueBuild" software sub-brand, producing extensive marketing collateral, and launching campaigns like "It's Time for an Upgrade." This transformed branding successfully unified Eagle Metal's services, empowering their market presence and contributing to significant business growth.

Eagle Metal