Case Study: LK Bennett achieves 20% revenue growth with Dressipi

How Lk Bennett Is Using Dressipi’s Data Insight Hub To Trade More Effectively And Increase First To Second Purchase By 25% In The First 4 Months.

LK Bennett, the British affordable luxury brand, had been using a merchandising tool for around six years but found it increasingly costly and resource-intensive to keep up to date. The team wanted to stay on brand while also showing customers the right products at the right time, without spending excessive time and effort on manual merchandising.

Dressipi implemented GrapheneAI, combining merchandising with real-time personalization so LK Bennett could automate lower-priority categories while keeping control over curated areas like “New In.” With Dressipi’s hyper-personalized product and outfit recommendations, LK Bennett increased conversion and achieved a 20% revenue uplift, while also helping reduce avoidable returns by guiding customers to the right products first time.