Case Study: Belstaff increases email revenue by 69% with Dressipi personalized recommendations

How Belstaff’s Emails Saw Revenue Increase 69% Through Dressipi’s Personalized Recommendations

Belstaff, the UK luxury apparel and footwear brand, wanted to extend its customer-centric approach across ecommerce and improve the effectiveness of its email marketing. Working with Dressipi, Belstaff looked to move away from generic “batch and blast” emails and toward more personalized shopping experiences that matched its brand identity.

Dressipi implemented personalized product and outfit recommendations within Belstaff’s existing ESP through its recommendation API. In a 4-week A/B test, Dressipi’s personalized emails outperformed non-personalized emails, driving a 14% higher click-to-open rate, 69% higher revenue, 32% higher conversion, and 63% more total orders.

Belstaff

Samantha Davis

Head of Ecommerce