Case Study: Country Road Group achieves a 4% increase in Revenue per Visitor with Dressipi

Country Road Group lifts revenue per visitor by 4% with Dressipi

Country Road Group, one of Australia's largest specialty fashion retailers, sought to make a step-change in personalization to deliver the best customer experience and stay competitive. They partnered with vendor Dressipi to implement its 1:1 personalization service.

Dressipi improved product tagging with up to 50 attributes per garment and launched personalized outfit recommendations and similar items on product pages, as well as personalized emails. This solution drove a 4% increase in Revenue per Visitor and an 11% increase in revenue per email for the Witchery brand, leading to a group-wide rollout across all their sister brands.

Country Road Group