Case Study: CapStar Financial quadruples web traffic with Dremana Productions

CapStar Financial quadruples web traffic in 1 month with Dremana Productions

The customer was CapStar Financial, an independent financial advisory firm founded by Suzette Blackburn in Austin. Their challenge was to establish the founder as a recognized local expert in a competitive market. Dremana Productions was hired to develop a marketing strategy to elevate her profile.

Dremana Productions created and placed a branded 90-second informational TV segment called "Financial Wise" on a local ABC affiliate, designed to integrate into regular newscasts. They complemented this with social media promotion to drive traffic. As a result, CapStar Financial quadrupled its web traffic in the first month, generating more leads and clients. The campaign's success extended to a regular radio show and significant recognition for the founder, including an invitation to the New York Stock Exchange Opening Bell ceremony.

CapStar Financial