Case Study: Second Nature boosts filter subscriptions by 650% with Dreamten

Second Nature boosts filter subscriptions by 650% with Dreamten

Second Nature, an air and water filter subscription startup, faced the challenge of optimizing their custom ecommerce checkout funnel to be clear and intuitive for visitors handling tens of thousands of monthly orders. They engaged the vendor Dreamten for design and usability consulting to simplify the process and remove friction.

Dreamten completely redesigned the checkout funnel and marketing website from scratch, incorporating insights from customer interviews and user testing. The solution included hundreds of fun illustrations to make the brand more approachable. This overhaul resulted in a 650% increase in conversion rates and a 9.7% increase in average order value for Second Nature.

Second Nature