Case Study: Take This Lollipop achieves viral-scale traffic handling with DreamHost

Lollipop - Customer Case Study

DreamHost hosted the viral interactive short film TakeThisLollipop.com, a fast-built, word-of-mouth project by director Jason Zada and developer Jason Nickel that invited users to personalize a spooky video with their Facebook data. The challenge was supporting an unexpected, massive surge in traffic for a small, standalone idea—while keeping the personalized experience secure and easy to deploy—without a big brand or infrastructure behind it.

DreamHost provided simple, reliable hosting that scaled with the site’s rapid growth, letting the team launch in 3.5 weeks and absorb huge demand without service issues. The result: more than 300,000 Facebook authorizations in the first 24 hours, roughly 3 million Facebook likes in two weeks, over 10 million site hits, extensive media attention, and satisfied creators who praised DreamHost’s ease of use and support.

Take This Lollipop

Jason Zada

Director