Case Study: Indie Shuffle achieves 2.5M monthly pageviews and reliable, scalable performance with DreamHost

Indie Shuffle - Customer Case Study

Indie Shuffle, founded by Jason Grishkoff as a weekly email of music finds and grown into a popular music discovery site, faced rapid growth and scaling challenges. As traffic surged and the site evolved, the team experienced “growing pains” around handling heavy load, infrastructure upgrades, and getting clearer visibility into server changes and logs.

Staying with DreamHost for three years, Indie Shuffle relied on DreamHost’s support and tools—especially live chat and the DNS panel—through successive upgrades to improve capacity and reliability. The result: the site now serves about 2.5 million monthly pageviews from roughly 200,000 uniques with very high engagement (about 10 pages per returning visitor), and the team is positioned to scale further as they roll out mobile apps.

Indie Shuffle

Jason Grishkoff

Indie Shuffle