Case Study: Ruth’s Chris Steak House achieves scalable, accessible site migration with Dreamers of Day

Ruth’s Chris Steak House migrates 8,000+ pages in 90 days with Dreamers of Day

Ruth’s Chris Steak House, a global chain of steakhouses, needed to rapidly migrate its website from Sitecore to WordPress within 90 days. The challenge involved moving over 8,000 pages across 150+ locations while balancing corporate branding with franchise flexibility, ensuring accessibility compliance, and optimizing for local SEO and performance. They enlisted the vendor Dreamers of Day for this re-platforming project.

Dreamers of Day delivered a custom WordPress solution using an agile approach. They created over 30 modular content blocks for franchise use, conducted a full accessibility audit to achieve WCAG 2.1 AA compliance, and implemented features for local SEO and performance. The results included a successful on-time migration, full accessibility compliance, improved local search visibility, and a faster, more scalable website.

Ruth’s Chris Steak House