Case Study: MetroPlusHealth achieves award-winning growth and improved accessibility with Dreamers of Day

MetroPlusHealth boosts organic search traffic by 51% with Dreamers of Day

MetroPlusHealth, a provider of affordable healthcare to over 712,000 New Yorkers, faced challenges with its outdated, resource-intensive SharePoint marketing site. They needed a seamless migration to a modern platform that would improve usability, preserve SEO value, and support custom applications while ensuring strict HIPAA compliance. They partnered with Dreamers of Day to engineer a new flagship marketing website.

Dreamers of Day developed a scalable, enterprise-level WordPress site with custom applications like a provider search tool and an eligibility checker. The solution was optimized for performance, security, and full WCAG 2.1 AA accessibility compliance. This new platform led to a 51% increase in organic search traffic, over 110% growth in brand consideration, and won more than 10 awards, empowering MetroPlusHealth with a user-friendly and easily manageable site.

MetroPlusHealth