Case Study: Cisco connects fans nationwide with Dreamers of Day

Cisco launches nationwide fan experience with Dreamers of Day across nearly 70 daily events

The customer Cisco, a worldwide leader in IT and networking, collaborated with Live Nation to enhance the concert experience. Their challenge was to communicate this partnership in an engaging way that would resonate with concertgoers nationwide. To achieve this, they enlisted the vendor Dreamers of Day for services including UX consulting and custom responsive web development.

Dreamers of Day developed a nationwide interactive fan experience featuring a distortable United States map created with WebGL and customized animations using Greensock. The solution was fully responsive for use on any device, from home computers to mobile phones at venues. The vendor successfully delivered an animated and engaging experience that pushed the boundaries of a standard microsite, resulting in a more interactive and shareable concert experience for fans.

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