Case Study: Cookie Casa Bakery grows from home kitchen to beloved LA brand with Dreamentia

Cookie Casa Bakery grows from a solo kitchen to its first retail storefront in 2013 with Dreamentia

Cookie Casa Bakery, a small home-based cookie business, had a family recipe and big ambitions but lacked the funds and brand identity needed to grow beyond its humble, rented-kitchen origins. Founder Erin Zabel turned to the vendor Dreamentia for a comprehensive suite of marketing and branding services to build the business from the ground up.

Dreamentia implemented a full creative solution, developing a charming brand identity with a warm voice, an e-commerce website, and a multi-channel marketing strategy that included email, social media, and real-world partnerships. This strategic branding and marketing support helped transform the one-woman operation into a thriving local institution. The results were significant growth across all channels, leading to increased production, staff hires, surging online sales, and the opening of Cookie Casa Bakery's first brick-and-mortar storefront in 2013.

Cookie Casa Bakery