Case Study: Vainu boosts revenue-driven marketing optimization with Dreamdata

Vainu boosts free trial sign-ups and demo requests with Dreamdata

Vainu, a company data platform based in Helsinki, needed to understand the true ROI of its marketing investments. The marketing team was unable to accurately tie their paid and content activities to free trial sign-ups and revenue due to data silos across their tech stack, making it impossible to optimize their spending and scale successful efforts.

Dreamdata provided a solution by gathering, cleaning, and modeling data to track multi-touch, multi-session customer journeys and link them to pipeline and revenue. This empowered Vainu to optimize their paid ads and content calendar based on revenue data, leading to a boost in free trial sign-ups and demo requests. The team also initiated a revenue-driven website update using Dreamdata's page performance insights.

Vainu