Case Study: Vainu boosts marketing optimization and revenue insights with Dreamdata

Un-siloed customer journey data empowers Vainu to scale their best channels and campaigns

Vainu, a company data platform based in Helsinki, faced the challenge of attributing their marketing efforts to revenue. Their marketing team was unable to connect multi-touch customer journeys to key performance indicators like free trial sign-ups and revenue, making it impossible to optimize their spending and scale successful campaigns.

By implementing Dreamdata, Vainu gained a holistic view of the customer journey. The Dreamdata platform provided detailed, revenue-based analytics on channels, ad campaigns, and content, enabling the team to optimize their activities. This resulted in a data-driven approach to their marketing, allowing them to boost sign-ups, plan their content calendar around revenue, and initiate a website update based on performance data.

Vainu

Aamer Hasu

Head of Marketing