Case Study: Gorgias achieves data-rich multi-touch attribution with Dreamdata

Tying lead gen to revenue completely transformed the way Mapp allocates their marketing budget

Mapp, an ecommerce SaaS company that provides a customer service helpdesk, faced challenges with its single-touch attribution model. This approach failed to account for the numerous touchpoints across marketing and business development channels, harming data accuracy and preventing a clear view of the customer journey. Their Growth Ops team sought a multi-touch attribution solution from Dreamdata to address this.

Dreamdata provided Mapp with a platform for data-rich, multi-touch attribution. By implementing a W-shaped model and integrating with Mapp's own Big Query data warehouse, Dreamdata delivered clean, accurate, and daily-refreshed data. This enabled Mapp's teams to pull actionable insights into custom dashboards, enhancing collaboration and creating a foundation for a new, performance-based salary scheme.

Mapp

Sami Sharaf

Senior Digital Marketing Manager