Case Study: Sendoso achieves effortless data activation with Dreamdata

Sendoso's journey from reporting headaches to effortless data activation

Sendoso, a gifting and direct mail platform based in San Francisco, was struggling with its previous attribution solution, HockeyStack. The tool acted like a black box, creating heavy manual work for Marketing Ops, unreliable reporting, and siloed go-to-market data that made it difficult to trust attribution or build accurate audiences.

With Dreamdata, Sendoso gained a usable attribution platform, complete B2B customer journey tracking, and easy data activation through the Activation Hub. The team cut monthly data-accuracy work from 20+ hours to under 2, saved 18 hours each month, tied marketing impact more clearly to revenue, and improved targeting by syncing high-intent audiences to LinkedIn and Google Ads; Dreamdata Notifications also helped surface intent signals for sales in Slack.

Sendoso

Austin Sandmeyer

Head of Growth and Customer Marketing