Case Study: Pixelz improves B2B event marketing ROI with Dreamdata

Pixelz’s guide to running successful B2B event marketing

Pixelz, a company specializing in image processing services, sought to enhance its go-to-market strategy by incorporating high-impact B2B event marketing. Their challenge was to measure the return on investment and the precise impact these events had on generating qualified pipeline and revenue, moving beyond mere brand exposure to prove concrete business value. They turned to the vendor Dreamdata and its go-to-market attribution solution to address this.

Dreamdata provided the solution by enabling Pixelz to accurately track and attribute pipeline and revenue to their marketing events. By integrating event attendance data and costs into the wider customer journey, Dreamdata gave clear visibility into how these in-person activities influenced deals. This allowed Pixelz to confidently invest in four major events per year, seeing a positive impact on pipeline velocity and deal closure rates, ultimately proving a strong ROI for their event marketing program.

Pixelz

Katrine Rasmussen

Chief Marketing Officer