Case Study: CyberPilot achieves pipeline-driven marketing growth with Dreamdata

Measuring performance with pipeline data has revolutionised CyberPilot’s marketing plays

CyberPilot, a cybersecurity service provider, needed to move beyond traffic and clicks to understand which marketing activities actually influenced pipeline and revenue. As the team’s growth goals became more ambitious, they lacked the down-funnel metrics needed to decide where to invest budget and how to evaluate content, paid, and email performance. They turned to Dreamdata to help connect their go-to-market data.

Dreamdata automatically collected, cleaned, and transformed data from CyberPilot’s tech stack into a single source of truth, giving the team visibility into which channels, campaigns, and content drove SQLs, opportunities, and revenue. With Dreamdata, CyberPilot optimized paid efforts, reworked content and email promotion based on opportunity creation, reduced marketing costs, and shifted to a more value-driven marketing approach.

CyberPilot

Anders

Digital Marketing Manager