Case Study: Sinch automates global GTM reporting with Dreamdata

How Sinch integrates and automates its GTM data from multiple business units with Dreamdata

Sinch, a Stockholm-based telecommunications and cloud communications company with 4,000 employees, needed a way to unify and automate go-to-market reporting across its 9 business units after multiple acquisitions. Working with Dreamdata, Sinch wanted to replace manual, fragmented reporting with a single system that could align sales motions, improve customer journey visibility, and help optimize ad spend across different tech stacks and CRM platforms.

Dreamdata implemented a centralized data platform that extracts, merges, and transforms Sinch’s business-unit data into BigQuery, enabling custom reporting in Looker, real-time customer journey mapping, and unified ad performance reporting. As a result, Sinch has automated its reporting process across all 9 business units, reduced duplication and costs, improved cross-unit collaboration, and gained faster access to insights that are already helping improve ROI and optimize go-to-market efforts.

Sinch

Phillip Ludgate

VP of Global Marketing Operations