Case Study: Sendcloud boosts ROI with Dreamdata

How Sendcloud scrapped their worst performing campaigns to boost ROI

Sendcloud, an all-in-one shipping platform for online retailers, wanted a clearer view of the buyer’s journey and a reliable way to connect marketing efforts to pipeline and revenue. Their existing tools and data setup were too siloed, too complex, or too limited to show which channels and campaigns were truly driving value, so they turned to Dreamdata.

Using Dreamdata’s B2B revenue attribution platform and performance dashboards, Sendcloud gained end-to-end journey visibility and could measure SQL conversions across channels more accurately. As a result, Dreamdata helped Sendcloud cut underperforming Facebook, Google, and G2 campaigns, improve ROI, and better balance efficiency and volume, with the team now driving around 70% of all SQLs.

Sendcloud

Arkadiy Kondrashov’s

Head of Performance Marketing